No, the comment about Money Magazine wasn't directed at you. It was a general comment. For various reasons, alot of people do let Money Magazine be their source for advice. (Its one thing for information and another for advice).
By the way, in my practice, I seldom charge hourly for advice. For the most part its a percent of assets. Is hourly cheaper than my method? Who knows or can say. But I feel my method is very fair and I give a lot of value added to my clients. If someone says to me that they can go down the block to a financial planner and get lower fees, they can go!
My point of view is you get what you pay for!