Exactly; you can infer that the state wants to remove barriers to and encourage savings. The easier the sponsor and provider make it to save, the less excuses people have. It's kind of like the "Would you like to donate a dollar to charity?" at your local grocery store. The more convenient it is, the more likely you are to do so.
The additional visibility certainly doesn't hurt in spreading the word on general awareness, either.
VP, Research & Development
This information does not constitute tax advice and is provided for informational purposes only. Please consult your tax advisor, financial advisor, local taxing authority, and/or plan provider or sponsor for more information.